Eating is an important part of human life, it has a direct impact on how healthy and well-disposed people present themselves. Eating habits tell a lot about a culture when eating habits change that is a consequence of a process that happened formerly in society. Brazil presents no exception to this rule. 
There is a culture ongoing of working out and being fit, which leads people to eat healthier. As a consequence, people are adding to their routine, food that they normally wouldn't eat or not as frequently, or, yet, in the amount of it they now eat. 
Brazilians overall are becoming more literate on nutrition. In terms of knowing what is healthy and what is not for their diet. Foods that in the past would be frowned upon have become popular and more present on a daily basis. The effects of these changes are quite positive since they are combined with the practice of exercising regularly. 
Even for those who have not followed suit with this trend, their relationship with food is not the same. The combination of more people interested in acquiring better food and bodywork habits has created this environment, where people can thrive and get started in this process. Whether someone is prone to make excuses or naturally inclined to work out, now's as good a time as any to change their habits.