The product is raincoats with the brand called: ¨XIU¨, this means ¨rain¨ in Muisca language. It is a business of social and labor inclusion for vulnerable people. Offer affordable prices, and excellent quality. This is innovative for the Bogota’s weather and the easy portability. The use of these raincoats generates well- being, comfort and freshness. Offer a product ethics, in that proposes to work with groups of recycling to whom to send the waste for recycling Textiles. In addition to deliver with the garment flyer information that explains how to preserve the environment with the washing of the garment. In the competition, there are so much Colombian’s and foreign companies that work in the design, productions and delivery of textile products. The Colombian’s companies work in general, for made product of lower quality with the movement ¨Fast fashion¨ (To buy and discard). The most recognized companies like ¨The North Face¨ and the ¨Columbia¨ that offer the same product with higher prices and this is the most difficult access for the economics class between 2 to 4.