This type of tourism is related to the cinema. The tourists are motivated by a travel film, such as destination promotion through cinema. Screen tourism is a growing trend and tourists enjoy visiting the landscapes and architecture that they see on screen. A research suggests that that one in four adults choose their next holiday destination based on TV or film. Because of that many businesses have already created visitor experiences relating to the TV series. One example of these destinations is Northern Ireland. It is an increasingly popular filming location.  In recent years, films such as Dracula and TV productions like Game of Thrones have been filmed in Northern Ireland. Game of Thrones, filmed in Northern Ireland, is one of the most popular and successful TV series ever made. Some of the activities that the tourists can do are: themed visitor experiences and activities, location tours, events like screening and live action roleplays at filming locations, themed food events, accommodation and services for visitors attracted through screen, etc.