In this day and age, everything is about money. From school teams to elite athletes, all kinds of sport organisations, as well as their patrons, benefit from sponsorship. But, there is no rose without a thorn, right?

On the one hand, there is no doubt that the financial support provided by sponsors are crucial for today's sport. Among other things, individuals rely on economic help to cover their travel and accommodation fees, clubs need it for equipment and their clubhouses' maintenance and, on top of that, publicity of events would be nonexistent without it.

On the other hand, sponsorship is business, which, in turn, is based on the law of supply and demand. Hence, the support for next season, next event, is not guaranteed. In addition, this dependency on patronage is unfair for minor teams or sports, which are less attractive to do business with.

Finally, sport institutions must be careful about what sponsors they engage with. Sponsorship is not only about backing, but about image as well. Although most patrons give a neutral appearance, some companies, as alcohol products providers, can damage teams' image.

All things considered, I believe that the relationship between business and sport in this sense is highly beneficial but also complex. The necessity for economic help derives from the way our society is constructed and, as long as money continues being required, sponsorship will continue to be indispensable.