X´mas is a contradictory time. When december approachs, everyone can feel touched by the Santa´s spiritual energy. Culturaly, is the time when people stops (even for a second) looking at them own belly bottons and looks foward, seeing what does really matter: health, peace, love, families...

And how does all these things are celebrated? Shopping. It is all about shopping and exchange gifts. The love from a son to his mother is shown by a new pair of sunglasses. Parents would seem very mean if they don´t get them kids a new toy on the x´mas eve. The love that surround the couple may be not strong enough if there is not a new jewlery on the lady´s finger. Therefore, what does really matter if all those things that comes with the X´mas energy has no price tag on it?

The "jingle bell" time is to spread real embraces, filled with good wishes, is time to get together with all beloved ones, it time to share, to add, to multipicate love

The consumerism is replacing the real meaning of things that are intrinsic and truly important. Both words Love and Shopping are no related.