Dear Sir or Madam, 

I have thoroughly read your article about advertisments in the modern era and I would like to express, as an ad consumer, how do I agree with your arguments. Including myself in the group of citizens who are used to the barrage of ads in every street, in every video on youtube and, massively, in every TV channel, I feel the diverse identities which are portraid by them as confusing. For instance, we see a famous actor giving us the idea of modesty in one ad and, a few minutes later, another one inviting men to buy an expensive product which, by chance, will attract riches and women.

In the event of women, we see ads telling us to feel comfortable by choosing a pair of trainers and, on the opposite side, we are shown a pair of uncomfortable heels which will make us feel classy. Being quite used to this spate of shopping imperatives, we no longer take our choices serious. We choose whaterver we feel at the moment: some day I see a luscious burger at Tve and run to buy it and some other day I am fascinated by an appetising salad and dream of becoming vegetarian.

Is it possible to find an advantage within all this chaos? Probable, if we look at how we have plenty to choose from but, as you expressed in your article and, with which I certainly agree, is that we do not choose wisely but act compulsively. Then, there are times in which we follow the crowd and forget about our own personalities and needs.

I want to thank you for your compelling research and for taking the time to read this e-mail. I am looking forward to reading your next article.

Kind Regards,

Celia.