The saying that the millenium is the era of internet is the cliche I just couldn't agree more. Nowadays, for everything we stumble upon, we couldn't help but look it up on the internet for reviews and insights. However, to say the invention of internet has turned the world upside down and that it has made an unprecedented breakthrough on the sharing and communication of information would be synomnumous of saying one's mother is female. After all, the world has kept developing and moving forward technologically, socially, intellectually and economically (maybe?) so exclaiming over every "never before possible" discovery is hardly  necessary.

The open nature of an online society allows various opinions to be heard and spread in the cyberspace. On one hand it provides information gatherers with gigantic volume of knowledge they are longing for, on the other hand it baffled the ones who would simply seek a piece of advice.

Take a product review as an example, it is no rare scene for one to discover tons of positive feedback for a product on an online retail shop yet find a considerable number of complaints from another source. Being someone logical, he would then need to rank the sources' accountability by number of visits and registered members. After that, he needs to weigh the number of positive reviews over all legitimate reviews on that site to get a satisfication ratio, provided that the sizes of statistics from both sources are comparable. He can go further to work out the percentage of affirming reviews among people of differnet demographics (if available along with the review). The originally a peek at others' opinion can turn into an one-day research.

Today we are often bombarded with so much information that sometimes it confuses us.The desire to have a more objective (logical) way of thinking drives us to seek as many opinions as possible in order to gain a better view on the whole picture. Regrettably, diverse perspectives usually do more harm than good in helping us  to make a judgement.